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How to Get Publicity: And Make the Most of It Once You've Got It by William Parkhurst,

LET EVERYONE IN ON WHAT YOU HAVE TO SAY Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers -- the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, Promotional and economically with the indispensable How to Get Publicity -- now completely revised Promotional and updated! Television, radio, Promotional and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples Promotional and case histories as well as his own tried-and-true methods -- covering everything from writing a penetrating press release Promotional and booking a successful tour to handling bad publicity Promotional and the unlimited opportunities the Internet has to offer. The techniques Promotional and media may have changed throughout the years, but the basic steps remain the same on the path to self-promotion -- Promotional and How to Get Publicity is the perfect guide to capturing millions of dollars worth of media coverage Promotional and maximizing your opportunities.
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