Advertising Specialty

Uplift: The Bra in America by Jane Farrell-Beck,

Over the years the bra has been stereotyped as an object of seduction, glamour, promotional products and even oppression. In Uplift: The Bra in America, Jane Farrell-Beck promotional products and Colleen Gau use this item of clothing to gauge the social history of women promotional products and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, promotional products and everyday art, the authors illuminate the effect the brassiere has had on women's lives -- their style, health, promotional products and economic opportunity. The precursor to the bra, the corset, weakened the muscles, compressed the lungs, promotional products and interfered with digestion promotional products and pregnancy. In the mid-nineteenth century forward-thinking physicians promotional products and laywomen led the transition away from these restrictive garments promotional products and toward the more functional brassiere. Unsurprisingly, no individual inventor or company could solve the complex problems of designing promotional products and producing truly comfortable breast support for the endless variety of women who demanded it. But in spite of the varied approaches, designers promotional products and business experts in the field shared one goal: to offer women an uplifting experience. Brassieres designed to accommodate pregnancy promotional products and the special needs of breast cancer patients reflected the changing notions of modesty promotional products and health care in modern society. The coming of the brassiere also broadened the scope of women's economic achievement: from early patents for the device in the 1870s, to the multibillion-dollar industry of today, women have held positions of power promotional products and importance in the business, as designers, financial managers, promotional specialists, promotional products and production managers. Rich in examples from advertising, movies, promotional products and other areas of popular culture, Uplift moves beyondfeatherbones promotional products and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.
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