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Leadership That Matters: The Critical Factors for Making a Difference in People's Lives and Organizations' Success by Marshall Sashkin,

Leadership That Matters promotes leadership that not only improves productivity promotional products and performance but also makes a positive difference in the lives of organization members. Transformational leadership is based on three personal characteristics, as well as on the organizations culture. Using this new model of leadership that transforms individuals from subordinate followers into self-directed leaders, the authors discuss how to develop the required characteristics promotional products and construct an appropriate culture to bring about desired changes.
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