Advertising Specialty Industry

Food Politics: How the Food Industry Influences Nutrition and Health by Marion Nestle,

We all witness, in advertising promotional products and on supermarket shelves, the fierce competition for our food dollars. In this engrossing expose, Marion Nestle goes behind the scenes to reveal how the competition really works promotional products and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, promotional products and child twice over--has a downside. Our overefficient food industry must do everything possible to persuade people to eat "more"--more food, more often, promotional products and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is very big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, promotional products and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, promotional products and expand sales by marketing to children, members of minority groups, promotional products and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 "Surgeon General's Report on Nutrition promotional products and Health, "Nestle is uniquely qualified to lead us through the maze of food industry interests promotional products and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production promotional products and consumption of food, strategic decisions are driven by economics--not science, not common sense, promotional products and certainly nothealth.No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible promotional products and balanced account, "Food Politics "will forever change the way we respond to food industry marketing practices.
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