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Graphic Design: A Concise History by Richard Hollis,

From its roots in the development of printing, graphic design has evolved as a means of identification, information, promotional products and promotion to become a profession promotional products and discipline in its own right. This authoritative documentary history begins with the poster promotional products and goes on to chart the development of word promotional products and image in brochures promotional products and magazines, advertising, corporate identity, television, promotional products and electronic media, promotional products and the impact of technical innovations such as photography promotional products and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer promotional products and the Internet in design innovation promotional products and globalization. In the last years of the twentieth century, at a time when "designer products" promotional products and the use of logos grew in importance, the role of graphic designers became more complex, subversive, promotional products and sometimes more political -- witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, promotional products and words began to take second place to typography in a whole range of magazines promotional products and books as designers asserted the primacy of their medium. Designers promotional products and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, promotional products and a host of others.
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Database marketing - Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

Promotional item - A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest in, or sales of, a product. These items are also referred to by the slang terms swag and tchotchke.

Personalized marketing - Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.

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