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Nationalizing Consumer Culture: Nationalism and Consumerism in the Making of Modern China by Karl Gerth,

Nationalizing Consumer Culture: Nationalism and Consumerism in the Making of Modern China by Karl Gerth,
"Chinese people should consume Chinese products!" This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption promotional products and nationalism by instilling a concept of China as a modern "nation" with its own "national products." From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China's burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, promotional products and the promotion of Chinese captains of industry helped enforce nationalistic consumption promotional products and spread the message--patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned promotional products and run by Chinese. In "China Made, Karl Gerth argues that two key forces shaping the modern world--nationalism promotional products and consumerism--developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either "Chinese" or "foreign," promotional products and consumer culture became the place where the notion of nationality was articulated, institutionalized, promotional products and practiced. Based on Chinese, Japanese, promotional products and English-language archives, magazines, newspapers, promotional products and books, this first exploration of the historical ties between nationalism promotional products and consumerism reinterprets fundamental aspects of modern Chinese history promotional products and suggests ways of discerning such ties in all modern nations.
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