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Cases in Strategic Marketing by Lew G. Brown,

This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large promotional products and small, public promotional products and private, product promotional products and service, domestic promotional products and international companies, promotional products and involve "all" functional areas--Target marketing promotional products and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service promotional products and satisfaction; Financial analysis; promotional products and International. Appendices cover case analysis promotional products and financial analysis. Categorizes cases according to: Segmentation promotional products and Buyer Behavior; Industry Structure promotional products and Competitive Analysis; International; Product; Price; Promotion; Supply Chain promotional products and Distribution; Ethics promotional products and Social Responsibility; Comprehensive Cases. B>" For Marketing managers promotional products and strategists.
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